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Services

  • Medical Equipment Directory
    - Beginning in 2010, we established our business with a very distinct approach. We entered the medical industry with a very clear vision to develop a well-deserving & proper service + marketing to the healthcare industry, keeping things straightforward & true to its terms.

    - The industry as it is now is significantly different from how it was when we first started. We introduced AIMS Medical Directory -the gap between hospitals and vendors in mind.

    - AIMS M D is a marketing literature that helps bring right vendors from the industry to hospital door-step. With the annual publication of AIMS; the directory has helped hospitals in overcoming obstacles related to the purchase of equipment and instruments. The directory has also aided in our clients’ success on a global scale.
    - The directory accurately lists the contact information for numerous businesses that operate in a range of industries, including radiology, hospital furniture, critical care, modular operating rooms, CSSD, medical pendants, and ventilators, turnkey solutions, etc.
    - After 13 years in the business, professionals from all backgrounds consult our directory for a variety of purposes, such as:
    • • Resolving hospital procurement challenges
    • • Finding the best vendors to assist with manufacturer–dealer network expansion
    • • Gaining international visibility and exposure
    Our team at Ad-Weight has worked real hard and with enthusiasm to gather hospital data from the field (pan India), which allows our clients reach every corner of the country to provide the proper services needed in the hospital.
  • Medical Equipment Sourcing
    Ad-Weight Media & Marketing Solutions Pvt. Ltd. has been pioneers in Brand Marketing, Research & Brand Promotions for Healthcare Industry in India. With tailor-made solutions, customized strategy planning and research we are associated with top companies for various business play for more than 12 years.

    Today, our team can find good certified & unique/patent products in the industry that need to be successfully marketed in the industry thanks to our skill in marketing & vast networking.
    We at Ad-Weight Media & Marketing Solutions source reputable Indian as well as foreign firms for various Equipment’s and instruments with a basic understanding of the most recent developments in the medical field, such as CDSCO Regulatory, etc.
  • Marketing & Lead Genration
    Ad-Weight Media & Marketing Solutions Pvt. Ltd. — with over 12 years of on-field and off-field experience, has gathered extensive hospital data across the nation. Every exhibition our team has participated in has contributed to the collection of hospital information, not only in metropolitan cities but also in tier 2, tier 3, and rural areas. Doctors have trusted us since the launch of the AIMS Medical Directory to help them find the best hospital procurement options and more.

    As a “One stop solution — everything under one roof,” the directory has consistently benefited hospitals over the years. We have provided turnkey solutions, CSSD setups, operation room equipment, critical care products, radiology setups, pharmaceutical furniture, and more to doctors throughout the country.

    Additionally, our team regularly connects with doctors, biomedical heads, and purchase managers, generating valuable leads that our clients can use to market their services effectively.
  • Business Developement Promotion
    Ad-Weight Media & Marketing Solutions Pvt. Ltd. focuses on strategic business development and promotional initiatives that help our clients expand their reach and strengthen their market presence. All our marketing and networking efforts ultimately contribute to promoting our clients through multiple channels and platforms.

    Our promotional activities include identifying the best dealer networks for manufacturers, connecting reputed manufacturers with dealers, entering international markets, and facilitating participation in events, exhibitions, and directories. These initiatives not only support business growth but also foster long-term and mutually beneficial business relationships for our clients.
  • Hospital Project Management Consulting
    Ad-Weight Media & Marketing Solutions Pvt. Ltd. strives to offer doctors a complete range of hospital project consultancy services.

    Over the past 12+ years, our team at Ad-Weight has been in close contact with doctors across India for their hospital projects at various stages. With our in-house team of architects, we can categorize and manage projects according to specific time frames. Because we understand the construction stages of hospital projects, Ad-Weight is able to provide doctors with a wide variety of project management consulting services.
    Pre-Construction Stage:
    – Project Finance
    – Design / Architectural Consultancy
    – HVAC, MEP Consultancy, etc.
    During Construction Stage:
    – Modular Operation Theatre
    – Pneumatic Tube System
    – Medical Gas Pipeline System
    – CSSD, etc.
    Post-Civil Construction Stage:
    – Flooring, Ceiling Finish
    – Hospital Equipment & Instruments
    – Hospital Furniture, etc.
    Depending on the stage of construction, we connect doctors with clients who can provide the specific services they require. In many cases, doctors prefer a single vendor for an entire turnkey solution — therefore, we align our clients accordingly, whether for turnkey execution or departmental specialty solutions.

    In addition, we assist doctors in identifying potential properties for hospital projects, evaluating those properties, and recommending suitable surgeons or management professionals to oversee hospital operations. Overall, Ad-Weight has successfully introduced a range of services that support the smooth and efficient functioning of hospitals and healthcare facilities across India.
  • Medical Equipment Finance
    Ad-Weight Media & Marketing Solutions Pvt. Ltd. understands that in addition to project finance, equipment procurement often presents significant financial challenges for hospitals. Over the years, we have observed that hospitals frequently face difficulties with fund allocation for purchasing essential equipment and instruments such as radiology systems and other critical medical devices.

    At Ad-Weight, we assist hospital owners and doctors by connecting them with the right financial advisors and funding partners who can provide better guidance and fund-raising options — not just for complete projects but also specifically for equipment financing.

    Today, several reputable banks and financial institutions in India offer dedicated medical equipment finance schemes. However, hospitals must often specify the type of equipment or instrument they intend to purchase while applying. Additionally, certain businesses are offering credit and EMI plans to ease the financial burden. Through our extensive network, we help hospitals connect with the most suitable financial institutions to streamline and facilitate their equipment procurement process.
  • Conference & Events
    Ad-Weight Media & Marketing Solutions Pvt. Ltd. actively participates in most major medical exhibitions and conferences across India and at select international venues. To name a few, AIMS is the marketing partner for leading medical exhibition shows such as Medicall, Medical Fair, India Med Expo, Bangla Med Expo, and Medical Expo India.

    On average, around 15 major medical exhibitions are held annually in India, along with several international events. At the global level, Ad-Weight has participated in exhibitions across Bangladesh, Dubai, Germany, Sri Lanka, Nepal, and other countries. During these exhibitions, the AIMS Medical Directory is distributed to targeted audiences, extending marketing reach to the international stage.

    Our goal is to help our clients gain visibility in these exhibitions and events — whether or not they can attend in person. The Ad-Weight team promotes clients’ brands on-site, ensuring they remain represented even in their absence. Additionally, we guide our clients in selecting the most suitable exhibitions and events to attend, helping them enhance their brand awareness and industry presence.

    We also connect potential international partners interested in collaborations with Indian manufacturers for joint ventures, plant setups, export business, and dealership opportunities. Furthermore, we promote and digitally cover these events, providing real-time exposure that helps audiences worldwide gain insights and drives greater engagement and demand for future exhibitions.
  • Hospital Project Finance Hospital
    Ad-Weight is now a solution-provider in the healthcare business for any issues being encountered by the industry thanks to our expertise in marketing for over 12 years. As previously mentioned about marketing & networking, consultancy, etc., one of the niche areas/challenges faced by the industry today is Finance.

    Many hospital projects are struggling mightily to manage and arrange funding for their projects, which prevents the project from finishing within the planned time frame. Ad-Weight is able to assist the hospital owners with fund raising thanks to our modern networking skills.
  • Dealer Distributor Search
    Ad-Weight Media & Marketing Solutions Pvt. Ltd. has built a robust dealer–distributor network through continuous efforts in marketing, lead generation, networking, and active participation in exhibitions and industry events. These sustained initiatives have helped our clients establish strong distribution channels that promote mutual growth and profitability.

    For example, when one of our clients aims to expand into North-East India, we assist in identifying the right dealers and distributors to support their business outreach. This strategic matchmaking has consistently resulted in increased visibility, smoother market penetration, and improved revenue for both manufacturers and distributors.
  • Merger & Acquistions
    Ad-Weight Media & Marketing Solutions Pvt. Ltd. recognizes the growing importance of Mergers & Acquisitions (M&A) in the healthcare and medical industries. M&A involves the process of combining two or more companies with the goal of achieving synergy—where the newly formed entity becomes stronger and more competitive than the individual companies.

    Through the AIMS Medical Directory, we help identify clients who can benefit from working together to unlock greater potential. In some cases, we assist foreign clients in acquiring the necessary medical industry certifications and in partnering with Indian manufacturers capable of completing projects locally. This collaboration is mutually advantageous because:

    – The foreign company can successfully penetrate the Indian market.
    – The Indian company gains opportunities to work on international-standard projects and enhance its industry reputation.

    Together, these partnerships allow both businesses to expand their reach, strengthen brand recognition, and achieve shared success. Acquisitions can also be beneficial when a company seeks to revise its operational strategy or when another entity wishes to invest or take ownership of the main business.

    Key benefits of Mergers & Acquisitions include:
    – Increased market share
    – Enhanced financial resources
    – Improved economies of scale

    Business models under this category include Mergers, Acquisitions, Joint Ventures, and Strategic Alliances, each designed to help organizations expand capabilities, share expertise, and achieve sustainable growth.
  • Export Promotion
    Export Promotion is basically about promoting, supporting, and assisting firms in entering international markets and achieving optimum opportunities from their international business activities. Export of medical devices from India stood at US$ 2.53 billion in FY21, and is expected to rise to US$ 10 billion by 2025 (ref. ibef.org). The majority of medical devices manufactured in India are disposables like catheters, perfusion sets, extension lines, cannulas, feeding tubes, needles, and syringes, as well as implants like cardiac stents, drug-eluting stents, intraocular lenses, and orthopedic implants.

    Ad-Weight will help you in:
    • Analyzing your company’s readiness to export to the market.
    • Conducting market research to ensure the host country offers good opportunities for your business.
    • Identifying your potential customers in the market.
    • Understanding your competition in the market and how you can best compete.

    The rising number of medical facilities will boost the demand for medical devices in the market. The medical devices sector in India is projected to reach US$ 50 billion by 2025 (ref. ibef.org). In FY20, foreign investments in the medical devices sector increased 98% YoY to Rs. 2,196 crore (US$ 301.01 million), as against Rs. 1,108 crore (US$ 151.87 million) in FY19 (ref. ibef.org).

    Key export countries for medical devices: Germany, China, Brazil, Iran, France, Singapore, Turkey, Netherlands, and Belgium.
  • Quality and Certification
    Quality, safety, and compliance are huge factors in the healthcare sector. When developing a new medical device, companies must follow various guidelines and regulations. Previously, distributors, importers, and manufacturers of medical devices could sell their products without any license. However, the government has since enforced stricter regulations to ensure the protection of human life. Now, every manufacturer who wants to venture into medical equipment and drug manufacturing must register with the Central Drugs Standard Control Organization (CDSCO).

    Lexium provides certifications such as:
    • ISO Certification
    • CDSCO Manufacturing License
    • Import License
    • USFDA 510 (K)
    • European CE
    • BIS Certification
    • MDSAP

    Lexium is a customer-focused, innovative, and independent organization offering technical, quality, and safety services. It is dedicated to providing future-proof solutions through technological excellence to ensure the success of its customers with the highest level of integrity. Our dedicated team of technical experts are competent and committed to delivering world-class expertise and certification support.
  • Healthcare Marketing Consulting
    Healthcare consulting is the process of sharing expertise, giving advice, and guiding healthcare organizations to make business decisions that promote growth and benefit their customers and patients. Ad-Weight Media & Marketing Solutions Pvt. Ltd. has a team of healthcare consultants who are experts in the industry. With strong educational backgrounds and a deep understanding of healthcare laws, regulations, and policies, our consultants effectively help medical organizations and hospitals run their businesses efficiently and successfully. Ad-Weight has more than 12 years of experience in building strong brands and businesses within the healthcare sector.

    Ad-Weight will help you in:
    • Network establishment
    • Driving more qualified leads and generating revenue with healthy margins
    • Balancing strategic marketing and practical application to build your brand and grow your business
    • Entering new markets with existing products or services
    • Developing and validating entirely new business opportunities
    • Integrating businesses and brands as a result of mergers, acquisitions, and re-organizations

    Ad-Weight provides comprehensive healthcare marketing plans that integrate multi-channel, highly targeted, and specific online and offline efforts to drive growth and engagement. All these initiatives focus on market-specific KPIs and return on investment (ROI), ensuring measurable success and sustainable business growth.
  • Medical Equipment Marketing Consultant
    Medical device marketing is often a herculean task for small and medium-sized companies. Marketing involves identifying and engaging your ideal customers, making it a critical factor in the success of any business. The medical device market is vast — encompassing everything from tongue depressors and portable oxygen to pacemakers and laboratory equipment. Ad-Weight Media & Marketing Solutions Pvt. Ltd. addresses complex marketing challenges across every stage of company, product, and brand development.

    The global medical devices market is projected to grow from US$ 495.46 billion in 2022 to US$ 718.92 billion by 2029, at a CAGR of 5.5% during the forecast period.
    (Ref: www.fortunebusinessinsights.com)

    Ad-Weight has a dedicated team for:
    • Market Research
    • Export Promotion
    • Market Entry Strategy
    • Finance
    • Plant Setup
    • Regulatory Compliance

    Ad-Weight guides clients through various aspects of medical device development and regulatory compliance. Our team uses a disciplined research process to ensure that marketing strategies, plans, and tactics are based on real marketplace requirements. With deep expertise in healthcare market research, we assist in developing marketing strategies and business plans tailored to different healthcare sectors, ensuring effective brand positioning and market success.